Strategy

The company shall continuously develop new products for indications within the scope of the company’s foundational technology. The company’s operations are divided into two product areas: oral care and wound care. The main processes are research and product development, as well as (directly or indirectly through strategic partners) sales, production and distribution. The focus is on a high degree of market penetration in selected markets.

The company’s basic strategies rest on five fundamental ideas that together shall put the business plan into practice:

  • Build on the company’s Buffered Hypochlorite based Technology Platform
  • Continue to recruit skilled staff
  • Create success with the aid of strong partners within each area
  • Ensure that the organization is permeated by efficiency
  • Work continuously to improve

The objective with the highest priority is to make the company profitable, which means that the strategy is adapted when conditions change or unique opportunities arise.