Strategy

The company shall continuously develop new products for indications within the scope of the company’s foundational technology. The company’s operations are divided into two product areas: oral care and wound care. The main processes are research and product development, as well as (directly or indirectly through strategic partners) sales, production and distribution. The focus is on a high degree of market penetration in selected markets.

The company’s basic strategies rest on five fundamental ideas that together shall put the business plan into practice:

  • Build on the company’s Buffered Hypochlorite based Technology Platform
  • Continue to recruit skilled staff
  • Create success with the aid of strong partners within each area
  • Ensure that the organization is permeated by efficiency
  • Work continuously to improve

The objective with the highest priority is to make the company profitable, which means that the strategy is adapted when conditions change or unique opportunities arise.

Code of Conduct