Business Model

The business model is based on the development of our own patented products that are sold through partners that are active both globally and regionally. We prioritize partners who have extensive experience in Wound and Dental Care and already have complementary products in their product range. However, the most important thing for future success is that our partners have an infrastructure and a network in place to secure a strong market position. The focus is on high market penetration in selected markets.

Strategy

BASED ON OUR UNIQUE BUFFERED HYPOCHLORITE TECHNOLOGY, WE DEVELOP
PRODUCTS WITH A GENTLE APPROACH TO SAVE HEALTHY TISSUES WITHIN WOUND AND ORAL CARE

Research and development focus on medical technology products. The company will continuously develop new products for indications within the framework of the company’s basic technology – hypochlorite. The company’s operations are divided into two business areas, Wound and Dental Care. The main process is product development and directly or indirectly via strategic partners’ sales, production and distribution.

The company’s basic strategy rests on five key ideas that together will realize the business plan:

  • Build on the company’s technology platform
  • Continue recruiting competent staff
  • Create success through strong partners within each business area
  • Efficiency must permeate the entire organization
  • Continuous work on improvements
MISSION

We believe that our mission is to develop products that help healthcare professionals achieve consistent treatment outcomes based on patient and Healthcare Professionals needs within Oral Care and Wound Care. We believe that the global impact of our products, presence and activities will always be assessed through this lens, as we touch the Quality of Life of patients worldwide. We want to create value and make a difference with Gentle Methods.

VISION

We support people to improve their health and quality of life.
Our guiding principle is Patient safety.

Values

RELIABILITY.

We place great importance on people who are able to deliver consistently good results time after time and deliver on commitments and promises. Fundamentally they make life (and what we do) easier, more enjoyable and more rewarding. A team that delivers reliable results, we always strive to exceed customer expectations and keep patient safety and quality of life as the key priority.

COMMITMENT.

We are honest and caring for our customers, patients and colleagues. We only make promises that we can keep and deliver. We strive to improve in everything we do. This means that all of us, irrespectively of role, position or work task, actively seek ways to improve what we do and how we do it. Our credibility is built on trustworthiness in everything we say and do.

PARTNERSHIP.

Our focus is on Caring for the Patients, developing efficient and safe products that offer gentle treatment methods. We always strive to exceed customer expectations and support the Healthcare Professionals based on our knowledge and experience. We aim to be the partner that always creates better value for you.